Arborite Case Solution
Describes the competitive position of Arborite, a Canadian manufacturer of high pressure laminates (HPL) (a product sold under the Formica name in America). Arborite's market share has slipped, and a fresh general manager must evaluate whether a change in strategy is warranted. Supplies comprehensive advice for Arborite and its rivals on the costs of performing the tasks required to manufacture and market HPL.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: March 25, 1996
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