Dr. Prathap Reddy launched the first corporate hospital in India, Apollo Hospitals Chennai. The hospital is managed in accordance with an integrated philosophy of customer service and support staff. The new hospital in Hyderabad, has not fulfilled as well, however. Futhermore, the company is considering franchising commonly called Apollo brand, and the creation of the first health maintenance organization in India. Key issues for analysis and discussion include:. Relations between the management philosophy of Apollo and his success in Madras, causes less impressive performance of Hyderabad, and the advantages of franchising and a HMO given the experience of Apollo and the conditions in India "Hide
by Gary W. Loveman, Jamie O'Connell Source: Harvard Business School 27 pages. Publication Date: September 5, 1995. Prod. #: 396027-PDF-ENG
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