Anheuser-Busch Versus SABMiller: Bidding War in Chinas Beer Industry Harvard Case Solution & Analysis

Unprecedented war of trading on the Chinese fourth-largest brewer, Harbin Brewery, broke out between the world of the first two breweries - Anheuser-Busch and SABMiller. Presented various strategies adopted by these companies to enter the Chinese market. Anheuser-Busch entered the Chinese market with its almost completely controlled and promoted its own brand, Budweiser, while SABMiller tapped the market with its joint venture with the CRE. Its expansion in China was mainly due to mergers - is not to introduce to the market its world-famous brand. Anheuser-Busch, on the other hand, went to purchase expensive, first from Qingdao, and then Harbin Brewery. "Hide
by Zhigang Tao, Li Dongya Source: University of Hong Kong, 17 pages. Publication Date: June 29, 2005. Prod. #: HKU411-PDF-ENG

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