An Introduction to Business-to-Business Exchanges Harvard Case Solution & Analysis

While business-to-consumer e-commerce (B2C) gathered the most attention of the public sector of any online business, business-to-business (B2B) e-commerce, it appears, have a much bigger piece of the economic pie. A considerable part of B2B e-commerce will be through the online market called B2B exchanges. The purpose of this technical note is to provide an understanding of these exchanges, including the organizational and revenue model. "Hide
by Phillip E. Pfeifer, Richard Johnson Source: Darden School of Business 14 pages. Publication Date: March 12, 2001. Prod. #: UV2910-PDF-ENG

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