American Airlines (A): Strategy in the 1990s Harvard Case Solution & Analysis

American Airlines pursuing a strategy of growth through international expansion and domestic routes. At the same time, the airline is making every effort to reduce costs, while trying to provide the best customer service possible. Is the strategy to achieve, given the recent surge in jet fuel prices and the competitive environment of the industry? "Hide
by Jay W. Lorsch, Gary W. Loveman, Julia Horn Source: Harvard Business School 19 pages. Publication Date: November 26, 1990. Prod. #: 491044-PDF-ENG

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American Airlines (A): Strategy in the 1990s

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