The case is written from the view of Jeff Bezos, CEO of Amazon.com, as he concentrates on the company's strategy over the following several years. At one point, Bezos presumed there was room in the marketplace for the Kindle as a dedicated e-reader alongside laptops and tablets.
Since its launch in 2010, however, Apple's iPad is now the all-in-one vehicle for digital content, and competition in the mobile device sector has grown sharply.
PUBLICATION DATE: January 03, 2014 PRODUCT #: MH0022-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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