Summary

Amazon is the world’s leading online retail company that has acompetitive advantage in the market over the competitor’s prices. Similarly, the vision of the company was to make Amazon anatural phenomenon on the face of theearth that would have ahuge category of products that are offered at lesser prices than the market. However, to remain competitive in the market has become very complicated since product innovations and services have fueled the competition. Therefore, it is recommendedto the company that it should expand its sameday delivery service that would increase sales and customer base as well. In addition to Kindle tablet, Amazonhas launched the mobile app.Amazon should focus on the whole market as their customers, rather than theirexistingcustomers.

Historical and Current Information

Amazon was founded by Jeff Bezos in 1994 with thevision of becoming like a natural phenomenon. However, before its diversification it was only an online bookseller company that sold its first book on themarket in 1995. Similarly, the company started to offer 1 million books online to subscribers over membership.

However, due to its tremendous growth in the market, it went to offer its initial public offering in 1997.On the other hand, company started to diversify its offerings in the market through various products that it sold online to customers, provided online platform for the small business enterprises, and retailers to sell products online through utilizing amazon’s web services that it started to offer all retailers at various types of options, that were cheap and reasonable for the retailers in the market.

Beyond company’s own offerings, it went on offering online services that contributed to thehuge success of the company.Meanwhile, the company’s important factor that contributes to its huge success was it's online retailing services, and the customer services online. Where, Amazon has been continuously focusing, and collecting data through various ways like customer’spreferences, interest, and their purchasing history.

Amazon.com Harvard Case Solution & Analysis

So, Amazon used data to show selected products to the customers as per theirpreferred or recently searched items, or they have aninterest in thoseproducts. Indeed the customers were shown the products that were related to or those that they had recently searched or similar products that have already been purchased by other customers.

Furthermore, Amazon tightened their customer base to connect with Amazon more often. They did not allow to create avacuum in the market that could have been a potential opportunity for the competitor in the market that could have tocreate asignificant challenge in the market. Hence, Amazon customized its business model that bestfits the market and attracts the customers in the market.

Consequently, the Amazon started to sell various categories of products online like DVDs VHS, and blue-ray discs, and other products that havebeen offered by the retailers at the website of Amazon. Similarly, it also provided the convenience in payment methods that reduced the burden on the retailers, and Amazon gained more confidence of the retailers.

Meanwhile, the Amazon charged its fees on the profit per product sold online.Moreover, the amazon’s vision was clear to become a real Amazon retail market on the face of earth whereas the company was in pursuance of the mission that it needed to become a potentially low cost online retail company worldwide.............................

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