Dimensions of Brand Equity for Nestle Crunch Bar Research Case Harvard Case Solution & Analysis

In-depth study of consumer thoughts and feelings about the brand of candy. "Hide
by Gerald Zaltman Source: Harvard Business School 56 pages. Publication Date: January 27, 2000. Prod. #: 500083-PDF-ENG

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Dimensions of Brand Equity for Nestle Crunch Bar Research Case

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