Amazon, Apple, Facebook, and Google 2018 Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Amazon, Apple, Facebook, and Google 2018 Case Study Solution

Introduction

Concerns about corporate size and dominance have never been morally economic and in search of dominance and corporate size, most companies expand their business operations in a way that they become world top-ranked and giant companies. The global market mainly follows the trend of customers so that is why currently the top trending giants market in the digital space. However, they are known as AAFG i-e Amazon, Apple, Facebook, and Google.

These four giants have grown their businesses over time and switched to a more digital approach, employing the internet as a BUS and the digital road. Following the Dot-com bubble, a large number of companies and the general public began utilizing digital channels for connecting, communicating, and shopping. The Four Giants have begun to interfere with or collide with each other's operational sectors as a result of the market's increasing attractiveness, causing a flurry of activity that has increased market innovation and improved user experiences while increasing market shares. (Moore, 2018).

Four online marketing sectors were dominated by four corporations with a combined $3 trillion in capitalization. Google, Amazon, and Facebook were the leaders in online advertising, online shopping, and social interaction, while Apple set the bar for interface gadgets that were referred to as "the remote controls for many people's digital life."

Problem Statement

The domination of the infrastructure of the above four dominating companies allows various firms to target their most profitable customer market by using their services. The competition among the four companies is also raising four the sake of domination in the market that raised various upcoming challenges due to which the sustainability of the online customer market and other services raised worries (Kornfeld, 2013).

Analysis

Contested Boundaries Among Amazon, Apple, Facebook, And Google

The big four dominants Amazon, Apple, Facebook, and Google all had remarkably robust business models and the ability to overtake one another as the dominant forces in the battle for digital marketing dominance. While Amazon is one of the leaders in the e-retail world, Apple, Google, and others had a foothold in the operating systems for smartphones and tablets. Google dominated the search market, despite attempts from Apple and Amazon to overtake Google with their voice-activated Siri and Echo devices, respectively. Google established Google+ (G+) to compete with Facebook's dominance in the social media space, but Facebook's acquisition of WhatsApp and Instagram made this mission challenging for Google. Google established Google+ (G+) to compete with Facebook's dominance in the social media space, but Facebook's acquisition of WhatsApp and Instagram made this mission challenging for Google (Luiro, 2018).

Amazon attempted to penetrate the audience with its Amazon Prime service, but Google was the dominant competitor in the entertainment sector thanks to the massive YouTube acquisition. Apple's (iOS) and Google's (Android) operating systems dominated the industry, although iOS made a significantly larger contribution to the whole online market than did its Android rivals, and it also led the way in enabling access to the mobile web.

Through the advent of its Amazon Web Services, Amazon broadened the range of products it offers. Later, Google also entered this market by establishing the Google Cloud Platform and other Google services under the name Alphabet. Revenue from applications and in-app purchases was split fairly between Google and Apple, with Apple dominating this market. By adding adverts and creating clusters based on attitudes and behaviors, Facebook altered the social media experience. This move benefited from the transition from analog to digital media. Amazon was the industry leader in online retail, but Google and Apple launched their services, Google Play and iTunes, to compete with Amazon.While Apple and Amazon were more interested in retail channels, Google and Facebook mostly made money through advertising (Galloway, 2018).........................

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