In a business world where virtually all of the basic advantages are competed away, organizations can still succeed by solving a trade off that other people take. That is the reason why the integrative thinking is such an essential notion, says the author.
Introduced by then-dean roger martin at the Rotman School of Management in 1998, the notion has evolved substantially through the years. The author, who has worked along with Roger Martin on teaching and his compiling, elucidates how integrative thinking is ultimately about creating new answers to our most demanding issues.
PUBLICATION DATE: August 01, 2013 PRODUCT #: ROT204-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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