Allegiant Airlines: Finding a New Customer Segment Harvard Case Solution & Analysis

Allegiant Airlines: Finding a New Customer Segment Case Solution

Established in 1997, Allegiant Airlines (Allegiant) was one of the most successful ultra-low-cost airlines in the United States. Allegiant preserved high earnings margins by intended the uncaptured market segment for leisure travel and utilizing a special method of handling expense and income motorists. Allegiant prevented direct competitors with standard airlines and recorded the new market of price-sensitive leisure tourists.

This is just an excerpt. This case is about  LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: February 21, 2017

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