Alaska Airlines: For the Same Price You Just Get More… Harvard Case Solution & Analysis

Alaska Airlines faced with the question of whether the use of advanced technologies that allow customers to serve themselves (self-service) to certain functions airport will help it gain a competitive advantage. "Hide
by Roger Hallowell, Tonicia Hampton Source: Harvard Business School 29 pages. Publication Date: 06 Oct 1999. Prod. #: 800004-PDF-ENG

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