Blue River Technology B Case Solution
Blue River Technology starts with culture on business co-founder Jorge Heraud and the starting story of the business. Blue River was developed by Heraud and co-founder Lee Redden, who were both college students at Stanford University when they started checking out industrial chances for self-governing automobiles using computer system vision technology. The co-founders chose to concentrate on farming uses, with lettuce thinning as a preliminary target service and bigger worldwide row crops as an aspirational objective.
The case challenges trainees to very first analyze the possible company designs that Blue River (BR) might utilize to serve its target market( s). Then the case strolls trainees through BR's early conversations with Khosla Ventures (KV), a Silicon Valley equity capital company. KV has a divergent view on how BR need to grow and deal with market chances, and endmost of the case, Heraud and Redden deal with a series of choices regarding how they need to engage KV and make optimum funding choices for business.
Knowing Objective
This case is meant for usage in a course called S353: Formation of New Ventures, which checks out a spectrum of problems connected to starting, growing, and funding start-up business. The case highlights company design technique, investor-entrepreneur dispute, and fundraising technique. The mentor goal of the case is to obtain trainees to wrestle with complex investor-entrepreneur characteristics, and think of constructing a scalable organisation from the early days of the business.
This is just an excerpt. This case is about Business
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