Peixe Urbano (B) From Founder to Turnaround CEO Case Solution
This case abides by Julio Vasconcellos (MBA 2007) as he introduces Peixe Urbano, an everyday offers business in Brazil. Daily offers are discount coupons that use cost savings at regional merchants and are offered all at once to customers by business for instance, Peixe Urbano, Groupon, and Living Social. Vasconcellos and his group experience incredible results with the design in Brazil, however are quickly pushed to broaden to surrounding nations due to the arrival of rivals, which develops a land grab mindset. Case A concludes with Vasconcellos' evaluation of liquidity choices offered Peixe's present levels of success, market danger, and scaling threat.
Case B opens with Vasconcellos having actually a decided to develop Peixe into an individual business, with goals to IPO in the United States public markets. Nevertheless, the marketplace quickly plateaus, partially because of unfavorable customer belief about everyday offers. On the other hand, Peixe is having a hard time to scale its sales pressure and its innovation, and the business should utilize its staying resources carefully. Vasconcellos discovers himself needing to rapidly shift from business owner to turnaround CEO.
Knowing Goal
- \ tScaling in high development markets - \ tEvaluating liquidity alternatives - \ tManaging turn-arounds
This is just an excerpt. This case is about Business
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