The rapid economic development in China since the late 1990s, making it one of the most attractive destinations for international investors. Those Chinese beer industry seduced almost every big multinational brewery want to increase sales to the relatively saturated markets in developed countries. In this context the time, Anheuser-Busch and SABMiller, the world top two breweries involved in a bitter war for the acquisition of Chinese fourth largest brewery and the dominant brewery in the Northeast, Harbin Brewery. At the same time, the largest brewer in China, Qingdao, is reorganizing its business after several years of growth through acquisitions. How can a company to optimize its portfolio of brands and consolidation, without losing ground in the fast-growing Chinese beer market? "Hide
on Dongya Li, Zhigang Tao Source: University of Hong Kong, 13 pages. Publication Date: November 6, 2007. Prod. #: HKU690-PDF-ENG
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