The case discusses the use and importance of corporate sponsorship, in particular, how these relationships are formed with the Canadian Breast Cancer Foundation. Deputy Director, National Corporate Programs at the Canadian Breast Cancer Foundation (Foundation) should determine the direction of the Fund with respect to its corporate sponsorship program. Due to the slowdown in the economic environment, the main sponsor of the fund, which has contributed more than $ 1 million to charity over the past five years, has decided to leave the two products from the shelves. Deputy Director of the need to find a way to replace this support. Fortunately, the Foundation approached by three corporations that are interested in becoming corporate sponsors. Deputy Director and her team now needs to assess three corporate sponsorship proposals to determine if they match the value of the fund and goals. "Hide
by Allison Johnson, Laurie Dudo Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: April 5, 2011. Prod. #: W11073-PDF-ENG
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