Description Abercrombie & Kent, outdoor adventure company that provides services throughout the history of the outdoor adventure industry. Provides an opportunity to learn how the company has successfully developed into a leading player in the industry to adapt to the needs of mature clients. The dilemma is how to determine which companies should be doing now that her target market age and initial growth in the industry with more young travelers. "Hide
by Francis H. Frey, Brian Corbett, All Partin, Daniel Rethazy Source: Harvard Business School 17 pages. Publication Date: September 3, 2002. Prod. #: 603002-PDF-ENG
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