This technical note discusses the lessons from organizations face challenges of managing brands across the global geography. It says on the best practices for balancing the competing needs of local and global consistency and balance. "Hide
by Julie Hennessy, Evan Meagher, Eric Leininger Source: Kellogg School Management 11 pages. Publication Date: October 25, 2012. Prod. #: KEL696-PDF-ENG
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