At the end of June 1987, Mr. Asad Ali, the owner of Regal Electrogas, faced with an important decision regarding the price of his company's desert coolers. The market price of the product have increased by about 5% as a result of the new taxes introduced in the state budget of India, which was announced two weeks earlier. However, the tax was recently canceled in response to public pressure following the announcement. Given this response, Assad wonder whether it should reduce its prices immediately. "Hide
by Wasim Azhar Source: Stanford Graduate School of Business 6 pages. Publication Date: 09 Oct 2006. Prod. #: M315-PDF-ENG
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