In an effort to move beyond the global best practices in reducing the impact on the environment, Fiji Water, a premium artesian bottled water company in the United States, started Carbon negative campaign that would offset more greenhouse gas emissions than have been released of the company and its products. The case examines the controversy surrounding the program, as well as the impact of the program on the environment and brand image FIJI Water. In addition, the company faced a decision as to how best to manage its relationship with the Government of Fiji, which has recently sharply raised imposed export taxes and can restrict access FIJI Water to water, its primary raw material. The case allows students to better understand the problems of implementation of the environmental strategy and negotiations with parties that control the raw materials, and offers a discussion of the effectiveness of different approaches and common lessons for management companies seeking to operate in an environmentally responsible manner. "Hide
by Francesca Gino, Michael W. Toffel, Stephanie van SICE Source: HBS Premier Case Collection 22 pages. Publication Date: June 20, 2011. Prod. #: 611049-PDF-ENG
Related Case Solutions & Analyses:
Beck Taxi
Divisive Reorganizations
Carried Interest Taxation
KPMG (A): Near-Death Experience
Taxi Role-Play Three
Competition to Provide Liquidity on the New York Stock Exchange
Effective Estee-te Tax Planning through Financial Engineering: Estee Lauder Companies Inc.
H&R Block 2006
Employee Stock Options at Microsoft Corporation
Diageo Plc
