The author describes the design of three gears, "as practiced in DesignWorks Lab, Rotman School of Management Initiative at the University of Toronto. It explains how the three programs - the user understanding, concept visualization and strategic business model - can lead to greater integration of the needs of all stakeholders in the final decision, as well as greater clarity and consistency in the vision of the organization.
This article Rotman Magazine. "Hide
by Heather Fraser Source: Rotman School of Management, 4 pages. Publication Date: January 1, 2008. Prod. #: ROT072-PDF-ENG
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