This note investigates the notion identification phase of becoming an entrepreneur. It covers common sources of motivation for notions, including hobbies, education, livelihood and interests. It discusses the relevance of performance, team creation and fire.
It accentuates 4 distinct categories of styles that create opportunities for new companies to emerge. Eventually, the note covers testing the basic viability of an idea, including benefit relationship and the customer, merchandise, competition, industry, timing and risk.
PUBLICATION DATE: November 18, 2008 PRODUCT #: E323-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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