Due to their competition, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drinks. In the domestic industry has matured and the cola wars moved into international markets, Coca-Cola and Pepsi tried to rebuild their competitive strategies, as well as the vertical structure of their corporations. Rewritten version of the previous case by Michael E. Porter and David B. Yoffie. "Hide
by Chiaki Moriguchi, David Lane Source: Harvard Business School 21 pages. Publication Date: Mar 05, 1999. Prod. #: 799117-PDF-ENG
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