Colour cases ought to be printed in color, to optimize their effectiveness. Healthpoint Services wanted to tackle the shortage of quality and affordable health care in rural India with a multi-service platform that telemedical health clinics that collectively comprised diagnostic laboratory, clean drinking water, eHealthpoints, plus a drugstore.
Could they convince rural Indians to leapfrog from local healers to telemedicine? And could Investors convince that their capital Intensive, bundled offering proved to be a high-growth, self sustaining venture? Healthpoint Services grappled with multiple challenges: changing mind sets of investors and patients, creating traffic at their eHealthpoints, enlarging their product portfolio, and growing within and outside India.
PUBLICATION DATE: October 18, 2011 PRODUCT #: 812020-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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