In 2008-09, Toyota Motor Corp. became engulfed in a perfect storm: oil prices spiked, the international financial catastrophe brought car loans to a stay, the dollar tanked against the yen, and millions of Toyota vehicles in North America were recalled. Toyota posted its first ever loss since 1950.
The case describes scion of the dynasty behind the Toyota empire, Akio Toyoda, ascended to the top occupation in 2009, and turned the struggling carmaker around. It also tells the story of the Toyoda family, whose 8% ownership stake has enabled it to maintain control of one of the most successful businesses in the world's and direct it through one of the hardest periods in its history.
Toyota Motor Corp. Heir Steers Carmaker out of Crisis Case Study Solution
PUBLICATION DATE: January 25, 2016 PRODUCT #: IN1135-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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