disruption in detriot Case Study Analysis
Recommendations
After evaluating all the facts and figures stated in the case, it is recommended that Mark should exert more focus on “disruption innovation” concept, because now a days technological change is very fast. As it is estimated that the future demand for small cars were expected to increase by 35%, it is recommended that Mark should manufacture small cars along with smart features, such as “Intelligent driving system”, “Connected car networks”, “Telematics”, “Electric vehicles” and “Hybrid vehicles”.
Appendices
Appendix: 1 (SWOT Analysis)
| SWOT Analysis | |||
| Strengths | Weaknesses | Opportunities | Threats |
| · 67 manufacturing plants
· 200,000 employees · Sixth largest automaker · Best leadership · New market · Passionate · 7% market share globally
|
· No technological change
· Late advancement · Old employees
|
· Giant competitors in market i.e. Google, Apple, Tesla, LeEco and China’s BYD
· Increasing demand · Powertrain · Disruption technology |
· New entrants
· Risk of failure · Disruption technology · Small cars · Internet connections
|
Appendix: 2(PESTEL Analysis)
| PESTEL Analysis | |||||
| Political | Environmental | Social | Technological | Economic | Legal |
| · Innovative ideas
· New market · Passionate · Policies for new cars
|
· Challenging environment
· Number of production increases · Demand increases
|
· Giant competitors in market i.e. Google, Apple
· Risk of default
|
· New market
· Massive technological change · Disruption innovation · Powertrains · zip cars
|
· New entrants increasing demand
· Technological threat |
· Effective policies designed
· Competitive landscape |
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