Chris Barnett, director of global business solutions for Rand McNally, Rand McNally discussed how to respond to the emergence of wireless technologies for the traditional business of providing static maps and route-planning services. As it became e-cards, interactive, mobile and expand value-added features, the mapping business-Rand McNally has been under serious threat. Opportunities for Rand McNally were not obvious, and the speed with which wireless technologies can disrupt traditional business is also unclear. Barnett is considering three options: a brand syndicate Rand McNally and displays the contents of popular web sites, to become a supplier of value added services for business, or to focus on car manufacturers and try to establish a relationship for the provision of services in the car mapping "Hide <. br /> by Mohanbir Sonia, Ben Cooley, Jeff Crouse, James Dugan, Jh Johnson, John Johnson, Kumar Venkataraman, Shun Zhang, Andrew Malkin Source: Kellogg School Management 23 pages. Publication Date: January 1, 2000. Prod. #: KEL103-PDF-ENG
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