This note combines vignettes and research to identify cognitive biases and strategies for making decisions that affect the key decisions in the creation process. He argued that the same biases that provide early benefits in the future may prove to be weak to start, and that the founders have to learn to recognize their own biases and work to balance them with sound advice and unbiased assessment. "Hide
by Noam Wasserman, Kyle Anderson 14 pages. Publication Date: January 31, 2011. Prod. #: 811068-PDF-ENG
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