Smart Union Group (Holdings) Limited-(Short) Toy Story Harvard Case Solution & Analysis

Clever Union Group (Holdings) Limited produces entertaining and educational toys and equipment for OEM-manufacturers, such as Mattel, Hasbro, and megablocks. Our manufacturing plant was located in Guangdong Province, China, while the majority of sales were made in the U.S. and Europe. The company went public in September 2006, with the IPO is listed on the Hong Kong Stock Exchange, which netted HK $ 55 million. From 2003 to 2007, sales of the company increased revenue from HK $ 479 million to more than HK $ 953 million. The rapid growth of the company has been financed through the issuance of shares and of short-term bank loans. In 2007, Smart Union has invested in a silver mine in Fujian Province to offset the impact of rising prices for goods used in production, as well as expand its operational area. At the end of 2007, short-term bank debt of HK $ 240 million required to be repaid or refinanced. "Hide
by Graeme Rankine Source: Thunderbird School of Global Management 16 pages. Publication Date: September 30, 2010. Prod. #: TB0237-PDF-ENG

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