Reviews several key areas in the legal environment, the marketing manager and is organized around the variables of marketing. In the price includes price fixing, resale price maintenance, discriminatory pricing, and predatory pricing. In the distribution section covers rail, exclusive dealing, and the area, location, and client restrictions. In Progress section covers fraud and deceptive acts and practices and practices. In the product section includes patents, trademarks, copyrights, warranties, product liability and product safety regulation. This note is not a complete review of the law on the matters covered, but rather, it is an introduction to the complexities of the legal environment of marketing manager. "Hide
by Patrick J. Kaufmann 16 pages. Publication Date: July 30, 1987. Prod. #: 588009-PDF-ENG
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