This case describes the creation of Pet Food Dr. Tim Company, a small company focused on providing excellent food for dogs used for sport or competitive purposes. The company has developed a brand image of high quality and premium natural ingredients and gradually expanded its product line, while maintaining the quality of the original formula. Although the company was very successful and raised in the rise, its founder, about the difficulties of expansion, which Pet Food Dr. Tim now faces. The hotel is located in an isolated area of the Upper Peninsula of Michigan, the company is not readily available for sales representatives or large groups. In addition, the company’s founder did not want to lose the mark of high quality and natural images, and so resistant to the idea of sharing his company’s products to a large discount retailer. In addition, Pet Food Company founder Dr. Tim is a veterinary clinic, and therefore, hoping to limit the physical expansion of its new business project. Keeping all these limitations in mind, the case represents the four growth strategies open to pet food company Dr. Tim: penetration, product development, market development and diversification. Students were asked to consider which option is best for the company’s expansion on the basis of the information provided. “Hide
by Glenn Pendleton Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: October 18, 2012. Prod. #: W12266-PDF-ENG
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