Yinscape And Yangsearch Harvard Case Solution & Analysis

IMD-3-2114 © 2010
Peiperl, Maury

Yinscape tried a friendly takeover last summer, but it was fended off by Yangsearch’s board. The ultimate takeover has been under intense scrutiny, partly by regulators but mostly by industry and financial analysts and has taken a lot of effort, the bulk of whom have yet to decide whether this deal is a great thing or not.

Their chief concern is that putting two “amount twos together ” doesn't always create a victor, especially given the many differences between both businesses. Learning objectives: To put pupils in the situation of heading an amalgamation rival firms, of really distinct. To apply principles of integration and change leadership.

Subjects: Merger; Change; Cross-border integration; Simulation

Settings: USA; India ; Online search

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