X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (B) Harvard Case Solution & Analysis

X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (B) Case Solution

3 years after releasing his brick-and-mortar shop, X Fire Paintball and Airsoft, Steve Herbert Sr. and his children started offering items on Amazon's third-party Market and online sales broadened quickly. Over time, X Fire saw that items of which it had actually as soon as been the only seller were now being offered by Amazon directly from X Fire's providers, efficiently cutting X Fire out. Now Amazon agents were approaching X Fire to motivate them to offer on Amazon's smaller sized however growing Canadian Market.

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

PUBLICATION DATE: January 30, 2017

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