World Wide Licenses (WWL) was low technology firm that licensed brands, which are then applied to the clock, stationery and back to school products. It is converted to a digital imaging company and landed worldwide rights to the brand Polaroid. Explores how the conversion is done and how it should operate. "Hide
by Maria Tripsas Source: Harvard Business School 15 pages. Publication Date: October 20, 2004. Prod. #: 805060-PDF-ENG
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