IMD-3-1773 © 2006
Malnight, Thomas; Keys, Tracey
The company has created focus on five must-win battles – down from 70 strategic initiatives that it was previously pursuing. Ron Brown is directing one of the battles; with a team of 22 people (many part-time and many external advisors) from 7 nations and the 10 subdivisions. One month succeeding the battles that have been defined; he is frantically difficult to finalize his team’s action plan the next day to present to the executive committee.
The problem is that the action plan is not yet finished and there looks so much to do and coordinate. What's he going to do to be prepared for the assembly? Learning objective: This case explores the challenges of creating focus in change initiatives – both in the general portfolio of initiatives; and more particularly in developing action plans which can drive forward successful and concentrated execution.
Subjects: Strategy; Change; Must-win battles; Action plans; Execution Settings: Europe
Winning Back At The Office B Just One More Month Case Solution
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