Nintendo faced enormous difficulties in July 2011. Sony PlayStation and Xbox from Microsoft overtook innovative motion-sensing controllers original Wii. And the new Nintendo 3DS handheld console had a very disappointing start. In addition, the video game console (especially those portable) faced with increasing substitution of online and mobile games on social networks and / or mobile phone (for example, Farmville Zynga,). First, Nintendo can come up with new and innovative console again (Encore Wii), to avoid a head-to-head competition against the two major competitors (Sony and Microsoft)? Second, how could Nintendo fend off new substitutes that struggled for most of your clients? "Hide
by Andrew Hadjiu Source: Harvard Business School 18 pages. Publication Date: August 30, 2011. Prod. #: 712416-PDF-ENG
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