Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia Harvard Case Solution & Analysis

Headed by chief executive officer Stephen Miller and founded by Priscilla and Raymond Lee, Oasis Hong Kong Airlines was possibly the world’s first long-haul, low-cost carrier. The airline received approval to fly to Cologne, London, Berlin, Milan, Oakland and Chicago in the month of November 2005.
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It proclaimed its acquisition of two Boeing 747-400s in the month of March 2006 and planned to begin its maiden service to London Gatwick in the month of October 2006. Aspiring to convey the best attributes of both conventional and budget airlines together, the airline initiated a business model that offered a world class, long-haul merchandise at an affordable price, but it was too premature to tell if the airline would be triumphant.

PUBLICATION DATE: August 19, 2008 PRODUCT #: HKU786-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia

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