Headed by chief executive officer Stephen Miller and founded by Priscilla and Raymond Lee, Oasis Hong Kong Airlines was possibly the world’s first long-haul, low-cost carrier. The airline received approval to fly to Cologne, London, Berlin, Milan, Oakland and Chicago in the month of November 2005.
Note on Comparative Treatment of Business Method and Software Patents in the United States and European Union Case Study Solution
It proclaimed its acquisition of two Boeing 747-400s in the month of March 2006 and planned to begin its maiden service to London Gatwick in the month of October 2006. Aspiring to convey the best attributes of both conventional and budget airlines together, the airline initiated a business model that offered a world class, long-haul merchandise at an affordable price, but it was too premature to tell if the airline would be triumphant.
PUBLICATION DATE: August 19, 2008 PRODUCT #: HKU786-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
How We Work?
Just email us your case materials and instructions to order@thecasesolutions.com and confirm your order by making the payment here
Related Case Solutions & Analyses:
Low-k Dielectrics at IBM
Time Bandits: How They Are Created Why They Are Tolerated and What Can Be Done About Them
Note on Compensation Research
International Trade Meets Intellectual Porperty: The Making of the TRIPS Agreement (Abridged)
Getting Squeezed
Note on Lead User Research
The Tale of Lynx Solution
Polaroid-Kodak, Spanish Version
The Trouble with Lenders: Subtleties in the Debt Financing of Commercial Real Estate
Deutsche Bank
