What Executives Dont Get About Sustainability (and Further Notes on the Profit Motive) Harvard Case Solution & Analysis

Business MIT Sloan Management Review, a survey of sustainability and project leaders interviewed identified numerous problems of regulating the new competitive environment, which creates pressure resistance. Perhaps the biggest problem, however, is how to build a "business case" for investing in sustainability-related project, even when you are sure that the project aims significant opportunities. What managers need to know about sustainability as a business opportunity? Interlocutor Amory Lovins, co-founder of Rocky Mountain Institute, co-author of natural capitalism creating the next industrial revolution and the recipient MacArthur "genius grant", says that the leaders of labor in several misunderstandings about how detrimental effect on the stability of the worst in the business that sustainability efforts should cost of the company, when in fact, says Lovins, they almost always increase profits. How you can create a compelling business case for sustainability-related initiatives? Map your threads and the cost of materials and energy, says Lovins, you will find financial "leakage" that can be corrected with a direct bottom-line benefits. He also points to the many benefits associated efforts towards sustainability: advances in the field of innovation, productivity and attractiveness as a cooperation partner. Those benefits, he argues, will exceed straight. "Hide
by Michael S. Hopkins Source: MIT Sloan Management Review 8 pages. Publication Date: 01 October 2009. Prod. #: SMR329-PDF-ENG

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