Virtual Vineyards markets wines from small California vineyards directly to consumers through its website in World Wide Web. It also facilitates the implementation of customer orders. The case focuses on how the virtual vineyard provides value to end users through accessible, but unofficial estimates cofounder Peter Granoff in certain wines and through its electronic Internet customer. "Hide
by Jeffrey F. Rayport, Alvin J. Silk, Thomas A. Gerace, Lisa R. Klein Source: Harvard Business School 28 pages. Publication Date: April 8, 1996. Prod. #: 396264-PDF-ENGVirtual vineyards Case SolutionVirtual vineyards Case Solution
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