Resuming Internationalization at Starbucks Harvard Case Solution & Analysis

Starbucks enjoyed tremendous increase over the preceding two decades. Between 2007 and 2009, nevertheless, Starbucks' constant march was slowed by three powers: increasing coffee bean prices, increasingly intense competition and a world-wide economic downturn. In order to stay profitable, the firm began to scale back its overseas operations.

In 2010, Starbucks was faced with a crucial tactical decision: Should the business resume its international expansion and again intensify its commitments in foreign markets? If so, what approach should the company require? Could Starbucks learn from its prior internationalization within the coffee business in order to direct its future international strategy?

PUBLICATION DATE: September 17, 2010 PRODUCT #: 910M73-HCB-ENG

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