After successfully creating over 33 retail stores in major cities throughout China, Decathlon, large sporting goods manufacturer and retailer, plans to open its official website shopping in China. Head of Marketing Decathlon China, experimented with several new social media in China in order to increase brand awareness among online shoppers. At the upcoming meeting of the executive power, the head of the marketing department would like to convince the CEO to allocate more resources to social media as an increase in online sales in the short term and market share in the long term. "Hide
by Nicole RD Haggerty, Raymond Pirouz, Grace (ChunXia) Geng Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: November 16, 2011. Prod. #: W11503-PDF-ENG
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