Vestas World of Wind Harvard Case Solution & Analysis

Wind turbine maker Vestas launched the first in a highly localized and customized new product launch campaigns, industry, used as new tools such as the Web 2.0 platform. Used to work in a market where demand exceeds supply, Vestas has lost contact with its client base and had a limited marketing budget, are mainly used to finance the global advertising campaign. The global economic downturn that followed the crisis of the U.S. credit crisis in 2008 and increased competition in the market of wind turbines has brought a sharp drop in new orders Vestas turbines. Vestas thus decided to focus more on marketing and have developed a new division, Global Marketing and Customer Insights. Morten Albaek was hired to manage and develop the department and to make the most indisputable Vestas customer-oriented company in the industry by 2012, and one of the most customer-oriented B2B brand in 2015. He checked his new approach for the first time with the launch of its new V112 turbine, for which he developed 72 customized campaigns targeted at the major existing and potential customers and key stakeholders. However, if the campaign has been effective in attracting Vestas closer to its customer base? Were they using the right tools?

Vestas World of Wind Case Solution

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by Thomas Steenburgh, Elena Corsi Source: Harvard Business School 38 pages. Publication Date: March 16, 2011. Prod. #: 511121-PDF-ENG

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