The case builds on the earlier case scenario which described the sources of the Turkish business group created by Vehbi Koc before the year 1988. The case study takes the story further in 2012 as the Koc group was directed by Vehbi’s son Rahmi followed by his grandson Mustafa. It explores a radical restructuring of the company portfolio, and the professionalization of the management as the group refocused on five core sectors.
The case also analyzes the advent of the group’s globalization strategy that was focused on the white goods affiliate Arcelik.
Vehbi Koç and the Making of Turkey's Largest Business Group (B) Case Study SolutionPUBLICATION DATE: December 02, 2014 PRODUCT #: 815078-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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