Vancity Credit Union–Strategy in Financial Services Harvard Case Solution & Analysis

Vancity Credit Union is one of the largest credit unions in Canada, with $ 9 billion in assets and 300,000 members. The company's success is based on three key elements: a member of the experience, the employee experience, and community leadership. With the pressure of increased competition from financial institutions, and changes in the characteristics of the market, the chief executive officer should consider corporate strategy and resources to determine how the company can remain competitive and to further increase its membership and services. "Hide
by Anthony Goerzen Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: June 22, 2004. Prod. #: 904M26-PDF-ENG

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