If your goal is to lose weight, save for retirement or quit smoking, most of us have a clear understanding of the long-term goals that we would like to see for yourself. Unfortunately, most of us also fail to make the necessary course of action to obtain these results. Why did not we just take the decisions necessary to make our goals a reality? The authors argue that behavioral economics can provide a solution to the problems that arise from individual behavior is predictable. He is not only to recognize that human behavior is often far from optimal, but it also defines the various solutions errors and prejudices that lead to deviations from optimality. The authors show that many of the same mistakes solutions that produce self-destructive behavior in the first place can actually be used for individual and collective good of the people. "Hide
by George Loewenstein, John Leslie, Kevin Volpp Source: Rotman School of Management, 5 pages. Publication Date: January 1, 2010. Prod. #: ROT103-PDF-ENG
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