Glitnir Bank is an Icelandic company after an aggressive growth strategy, which is heavily dependent on foreign debt. Access to such debt suddenly limited when there's a recession in market sentiment regarding the Icelandic economy as a whole. Students will reflect on the key elements of a communication strategy, including the role of the media and analysts. Class discussion will focus on the infrastructure, which will increase the bank's ability to communicate effectively in macroeconomic uncertainty. "Hide
by Michael D. Kimbrough, Gregory S. Miller, Vincent Dessain, Ane Damgaard Jensen Source: Harvard Business School 30 pages. Publication Date: February 5, 2007. Prod. #: 107050-PDF-ENG
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