Study of American credit card industry in the late 1990s and early 2000s. After a review of the background of the industry, to discuss common strategies, which should be the strategy as an extension of the product and the cost of improvements, achieved through excellent IT. These strategies are an example of the leading players in the industry. On the other hand, this strategy can be easily reproducible, the main product is standardized, and the industry is highly fragmented. What explains the level of profitability for the exclusive use of the industry? "Hide
by Nabil Al-Najjar, Ali Malik Source: Kellogg School Management 16 pages. Publication Date: January 1, 2005. Prod. #: KEL152-PDF-ENG
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