United Beverages: Product Development Genius or One-Hit-Wonder Harvard Case Solution & Analysis

United Beverages' first product is worthy Interactive drinks reached a stage wide brand recognition. Nevertheless, in the last 12 months, growth has stalled, and a team of product development at United Beverages is considering several ideas for future growth. Team must consider the market and technical uncertainty, as well as the allocation of resources, as they define a new product development strategy of the United drinks.
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by Raul Chao, Stylianos Kavadias Source: Darden School of Business 13 pages. date : November 15, 2007. Prod. #: UV0900-PDF-ENG

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