Understanding and Managing CEO Celebrity Harvard Case Solution & Analysis

While this is not a new phenomenon, celebrity managers have become more prevalent in the media saturated modern society. As the Director General of the celebrity-related personal and organizational benefits and costs, a better understanding of the nature of celebrity and its effects on both CEOs and their firms is justified. Based on the concept of fame and reputation, we are developing a two-by-two matrix that describes the four types of managers, composed of two celebrities and two do not. We also describe how the political skill can be used to control the CEO celebrity in the interests of managers and companies that they lead. "Hide
by David Ketchen, Jr., Harry Adams, Christopher L. Shook Source: Business Horizons 6 pages. Publication Date: November 15, 2008. Prod. #: BH303-PDF-ENG

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