ToyWorld, fast-growing retailer, has been strengthening its information technology (IT) and is called AT & T, to help plan for the future. Five strategic alternatives for the use of information and communication technologies were identified through an analysis of value chain and use AT & T's own methodology. While the two could be implemented ToyWorld steps one, two, will require cooperation with external partners, and one presented an entirely new (but related) line of business. "Hide
by Lynda M. Applegate Source: Harvard Business School 16 pages. Publication Date: May 25, 1995. Prod. #: 195262-PDF-ENG
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